Are you looking for an effective, informative, and creative way to source new business?  Web videos are the KEY.  A proven strategy for using web videos to generate leads is to create a “how-to” tips & tricks series related to your particular industry. 

Here’s an example of a tried-and-true scenario that's worked for thousands of businesses; they are the steps you’ll want to follow in order to benefit from this type of web video marketing strategy.

1. Create a branded name for your email newsletter and landing page where you will offer the FREE video premium in exchange for a prospect’s name and email address.

2. Purchase the domain name for your branded landing page and newsletter.

3. Create the FREE video premium that will be offered on your landing page in exchange for the prospect’s name and email address. (How to Pick the Right Health Insurance Coverage For Your Family, 10 Things to Consider Before Choosing a Realtor to Sell Your Home, 5 Ways to Boost Small Business Profits Before You Leave the Office Today, etc, etc.)

4. Design your email newsletter template or optimize your current design with the purpose of promoting web video content.

5. Determine the content and creative concept for your web video series.

6. Produce the opening, closing and overall graphics package that will be used for each web video.

7. Produce the first (4) pilot web videos.

8. Once you’ve completed these action items, you’ll be ready to launch your web video marketing campaign!

Want to produce “How To” marketing videos for your business? Contact us today for more information or to request a quote.

Felton Interactive Group {FIG}  -  A digital video production and editing agency based in Atlanta, GA.

{FIG} is extremely excited to announce that we will begin producing commercials and Videon On Demand (VOD) for Comcast's advertising clients in 2013.  This new relationship matches FIG's outstanding production abilities with Comcast's world-class advertising and sales capabilities to deliver a superior combination of services to both FIG's and Comcast's clients. 

About Comcast Spotlight:

Comcast Spotlight’s mission is to make the complex simple. Audiences are fragmented: watching content from multiple networks, on more devices and subscribing to different communications providers. The good news? We’re the experts in fragmentation, assembling the audience you want to reach, where and when they’re watching TV.

From mom-and-pop stores around the corner to the leading brands around the country, our focus is on helping all of our clients become more effective and efficient with their advertising spend. With a presence in nearly 80 markets, reaching 33+ million homes served by cable television, telco (telephone company) and satellite providers, Comcast Spotlight’s more than 3,000 employees are true local media consultants.

Reaching and engaging customers today means going beyond airing a traditional ad on television on one or two networks. It means selecting the precise networks to target your ideal customers. It means interactivity, inviting viewers to connect with you one-to-one. It means featuring your video online. It means offering customers the opportunity to watch long-form content about your business. It also means being able to accurately measure the results of your advertising, based on the metrics that matter to your business. That’s why we combine actionable marketing intelligence, state-of-the art technology and best-in-class analytics to optimize results for every client.

As a B2B marketer or business owner, your company’s video is more important than ever.

Entrepreneur Magazine recently summed up why professionally produced video is so vital: “All too often, companies produce lackluster videos with bad lighting, poor sound and monotonous delivery, and then wonder why consumers run to higher-quality content.  It's a simple equation: consumers equate poor videos to poor products."  

Your video is the most genuine depiction of your business—and these days, you can’t take it back once it’s out there. MAKE IT COUNT!  See how we do it at {FIG} - Atlanta Business Video

We're excited to announce that FIG's been retained to produce a series of on-going web videos for WeightLossApp.com.

The video segments are 3 - 5 minuets each and focus on better eating, nutritional health, and improving our overall quality of life.  The first of four (4) videos should be released via their App in just a few weeks.  For more information about weight loss or to take better control of your eating habits, please visit them online at WeightLossApp.com or download their App from the iTunes store.

Whether you're new to creating web videos for your business or you're an old pro at it, our new download, '101 Reasons Why Web Videos Work', is sure to give you greater insite into the effectiveness of online videos and how important they are to your  long-term success.

'101 Reasons Why Web Videos Work' is available for download here: Atlanta Business Videos