As the popularity of YouTube, Vimeo, and other video hosing websites continues to increase, video marketing plays a central role for businesses. There are many reasons which explain why your business should embrace video marketing and here are five of them.
High ROI
Once a video has been uploaded onto YouTube or a business’s website, it could be found by web users. As a video can create many leads which can convert into sales, its potential ROI (Return on Investment) is extremely high.
A lot of traffic is derived from videos
Most web experts agree that the vast majority of web traffic is gained because of videos. When a website has a video(s), there is a greater chance that it will be found. Even if a website only has a video which is half a minute long, it is four times more likely that it can be found in the search engines.
Website bounce rate can be reduced
If your website has a high bounce rate, this should be improved. Even after you have looked through all pages, you might not be sure why this happened. After all, content could be very good and is worded exactly how you want. Videos can reduce your website’s bounce rate. This is because when web users are able to watch a video, they are less likely to leave your website. To reduce your website’s bounce rate further, short videos could be put onto each sub-page.
Search rankings can improve
If your website has a low search ranking, it could be very difficult to find. However, videos can help because the search ranking of your website could improve. When your website has many videos, there is a greater chance it will be found. In a video’s description, you could include the keywords which you want your business to be associated with. Therefore, when someone searches for such keywords, your video can appear highly on Google, Bing or any other search engine.
Links are acquired from social media websites
As millions of people have joined social media websites, more people can see your video if it is shared on Facebook, Twitter and LinkedIn. If your video has a ‘hook’ which appeals to potential customers, more people will view it. By utilizing as many social media websites as possible, the traffic levels for your own website should rise.
Let Felton Interactive Group help you create unique & engaging Atlanta Website Videos... we'll help you to the 'NEXT LEVEL'.
High ROI
Once a video has been uploaded onto YouTube or a business’s website, it could be found by web users. As a video can create many leads which can convert into sales, its potential ROI (Return on Investment) is extremely high.
A lot of traffic is derived from videos
Most web experts agree that the vast majority of web traffic is gained because of videos. When a website has a video(s), there is a greater chance that it will be found. Even if a website only has a video which is half a minute long, it is four times more likely that it can be found in the search engines.
Website bounce rate can be reduced
If your website has a high bounce rate, this should be improved. Even after you have looked through all pages, you might not be sure why this happened. After all, content could be very good and is worded exactly how you want. Videos can reduce your website’s bounce rate. This is because when web users are able to watch a video, they are less likely to leave your website. To reduce your website’s bounce rate further, short videos could be put onto each sub-page.
Search rankings can improve
If your website has a low search ranking, it could be very difficult to find. However, videos can help because the search ranking of your website could improve. When your website has many videos, there is a greater chance it will be found. In a video’s description, you could include the keywords which you want your business to be associated with. Therefore, when someone searches for such keywords, your video can appear highly on Google, Bing or any other search engine.
Links are acquired from social media websites
As millions of people have joined social media websites, more people can see your video if it is shared on Facebook, Twitter and LinkedIn. If your video has a ‘hook’ which appeals to potential customers, more people will view it. By utilizing as many social media websites as possible, the traffic levels for your own website should rise.
Let Felton Interactive Group help you create unique & engaging Atlanta Website Videos... we'll help you to the 'NEXT LEVEL'.
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