Facebook has found a new way to engage more public conversations, the company on Wednesday introduced embeddable posts that will let blogs and news organizations include status updates, videos and photos into their stories.

The posts work in the same way as embeds from Twitter and YouTube. Once your account is enabled, you will have the option to "Embed post." That will produce a code you can cut and paste into a blog entry or HTML file.

For a post to be embeddable, it must be set to public. In its announcement, Facebook used a status update from the British Monarchy about the recent royal birth as an example:

Though an estimated 72% of Facebook users set their posts to private, the company has lately been looking to tap its public posts for added commentary and color on topical issues.

With this in mind, Facebook introduced hashtags in June so users and journalists could track conversations on Facebook about various issues. The new embeds can also include hashtags, which readers can click on to see those discussions.

The intent of such efforts is to provide more inventory to advertisers looking to reach people during live events, like the Super Bowl or the Oscars. Until now, Twitter has offered the lion's share of such ad opportunities, but with 1.1 billion users, 28% of Facebook audience offers a viable alternative.

The 2013 Atlanta 48 Hour Film Project has come to a close.  We're pleased to say that our film walked away with a few awards!

Best Ensemble Acting - Cast: Ryan Felton, Jennifer Gullick, David Alexander, Matt Dickinson

Best Writing - Writers: Daniel Guyton, Ryan Felton, Brandon Peterson, Elizabeth Stacy

Audience Award Winner - Group C: The audience award is voted on by the audience members who screened the films in person at the Landmark Theatre. 

In addition to these awards, the film was also nominated for Best Film by the judges.  We're thrilled that our project was so well received.  Thank you to all who were involved and to all who supported our film.

** The '48' is an annual event that challenges filmmakers to write, film, and edit a 7 - 8 minute film in just 48 hours.  It's a tremendous undertaking that pushes the bounds of creativity and stretches the imagination. **

'One Last Time', a short film Produced by Ryan Felton and Directed by Brandon Peterson, has won an 'Audience Choice Award' in the 2013 Atlanta 48 Hour Film Project.  

The '48' is a global competition that challenges filmmakers to write, shoot, and edit a  short film in just 48 hours.

This year 72 teams fanned out across Atlanta to film their projects and turn it in 2 days later. Felton Films submitted their film, 'One Last Time'; a Sci-Fi-Comedy in which a man is brought back to life to discover the identity of his killer.  The film stars Ryan Felton & Jennifer Gullick as a dysfunctional married couple.   

A huge thank you is in order to the entire dedicated cast & crew who worked tirelessly to bring the project to fruition.


CAST:  
Ryan Felton, Jennifer Gullick, David Alexander, and Matt Dickinson

CREW:
Executive Producer: Ryan Felton
Director: Brandon Peterson
Assistant Director: Ryan Felton
Writers: Daniel Guyton, Elizabeth Stacey, Ryan Felton
Director of Photography: Brandon Peterson
Camera Operator: David Wappel
Boom Operator: Tom Hargis
Editors: Brandon Peterson, David Wappel, Brayden Foust
Production Assistants: Adam Foust, Elizabeth Stacey, Tom Hargis

Here's a great infographic showing the impact of using photos on Facebook.  If your business isn't using photos on your Facebook Fan Page; you're really missing out.

Facebook posts that use photos attract 104% MORE comments than text only posts.  That's 104%!  

Every smart business-owner should chain their graphic designer to their desk and have them start developing creative photos / infographics.  :) 

We hope this helps; for more ways to maximize your Social Media Marketing - give us a call!