Everyone is focusing on good typography nowadays. In fact, typography is so popular that it actually consists of the very back bone of web design, since words make up the vast majority of a web page’s content.
Typography is simply defined as the “art of arranging type on a page in order to make language visible”. Typography has always been an art, and can be expressed in a variety of ways.
Micro and macrotypography both deal with the readability of text and can greatly affect the mood of your readers. After all, you would want them to be able to read the content on your web page with minimal effort. Microtypography typically focuses on individual words and their appearance. On the other hand, macrotypography focuses more on the arrangement of a paragraph or group of words on a page. Both of these elements are essential in determining what kind of of typography you should utilize to get the best possible result.
Web.com was looking for a customer testimonial video to showcase at the PGA Tour Championship at Eastlake in Atlanta (Sept 19 - 22).
Web.com turned to the creative team at {FIG} to direct and produce the video with Web.com's client, EatPerfectFoods.com. The result is an engaging and informative video that highlights EatPerfectFoods and Web.com's abilities.
If you don't make it to the Tour Championship to see the video on display, you can see it listed below.