YouTube is the #2 search engine in the world, and online marketing has never been hotter. But you can't just make a video, toss it on the internet and take the rest of the day off. It's important to maximize your video SEO efforts by properly tagging your videos and using the best keywords to identify your videos. If you need help creating the right keywords, you can checkout Google's Key Tool here. It'll help you generate the right keywords for your business. In fact, your video production company should help you identify the best keywords for your videos, ensure your videos are properly tagged, and upload them to your online video distribution platforms (YouTube, Facebook, etc).
CALL TO ACTION!
Any video you post online must include a call to action. It's not enough to be passive, you have to TELL the viewer what to do and then give them a link to "click here for more information" or "visit our website now" or "click here to request a free quote". But for God's sake, you must include a call to action; pushing the viewer to your website.
Get More Eyeballs
There are several steps you can take to make sure your videos are viewed by as many eyeballs as possible:
- Share on Social Media (Facebook, Twitter, YouTube, Google+, Vimeo, Etc.)
- Don't limit yourself to just YouTube. Try other video sharing sites: Break.com, MetaCafe, Vimeo, DailyMotion and more. Just make sure your video is appropriate for any applicable site you're sharing it on.
- Include links to your videos in your email newsletters
- Encourage your loyal clients to share (or at the very least view) your videos
These simple steps will greatly increase your views and shares.