TIP #1: TELL IT LIKE IT IS
So many businesses want to say just the right thing in order not to offend a client (or potential client). They rely on corporate mumbo-jumbo and use overused buzz words like "synergy", "bandwith", and "key takeaways", but not you. Drop the corporate silly-speak for once and just tell it like it is. Tell your customers why you're great, why they're great, and why the whole world is great. Your customers will love you for it, your potential customers will respect you for it, and your competitors will piss their pants with envy for it.
TIP #2: BE CLEVER
It sounds easy, right? It's not. There's a blurry line between being clever and being out-of-touch; don't cross it. Being clever in this sense means being funny in a way that shows intelligence. After all is there anything sexier than intelligence? (Men, don't answer that). But seriously, showing business intelligence in a funny and entertaining way is a sure fire way to get people to sit up and take notice.
TIP #3: DO THE UNEXPECTED
Have you ever noticed that the videos we love the most on YouTube are the videos where the unexpected happens? It's the videos where the cat gets caught in the dishwasher or the college kid almost electrocutes himself. Why should your videos be any different? We're not suggesting you tie the company receptionist to a chair and roll 'em down the stairs (although, that would be awesome) but you can make your videos come to life by introducing a funny character, having an entertaining storyline, using comedy in expected ways. Remember to "think outside the box" ;-)
TIP #4: POWERFUL IMAGES
Never underestimate the use of powerful images. I'll bet you 3 donuts (that's highstakes for me!) that you clicked on this blog after seeing the cute doggy picture at the top (pay-up those donuts sucka!) Images have power; they convey meaning, set a tone, provide context, and encourage engagement. Use images in unique and create ways. Imagine if a CPA firm posted a "sexy" video with their "Hot Accountants of the Year"? That'd be hilarious. Of course the video wouldn't be "racy", it'd just be a spoof, but the images of "hot accountants" in a "sexy" video calendar would be powerful and would probably become a viral sensation. Think of what kind of images your business can use to evoke a reaction. It's probably easier than you think.
Of course we're here to help you develop unique and powerful ideas. We're here to push you, challenge you, and help you grab more customers. We're ready when you are.